viernes, 31 de marzo de 2017


I have come across a viral ad that I consider worthy to share and talk about with my students.
It an advertisement from Swedish Railways (SJ) by TBWA\Stockholm which challenges gender roles with Paul's transformative journey.

1. Can you describe what you saw? 
2. What is the main purpose of the ad? 
3. Why do you think this video has gone viral? 
4. How does it make you feel? 

"Whoever you are, wherever you want to go, for the bigger journeys and the small, SJ will be there for you" this is the main message of the campaign. Would you travel with them?

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